4 : DIGITAL MARKETING SERVICES
Creating meaningful and relevant brands that connect with the customer at every touchpoint.
- Website design and development:
Website layout design Create custom graphics and images and develop websites using WordPress.
ออกแบบโครงสร้างของเว็บไซต์ สร้างกราฟิกและภาพที่กำหนดเองและพัฒนาเว็บไซต์โดยใช้ WordPress - Content creation:
Able to create quality content on their own For websites, including text, images and videos.
สามารถสร้างเนื้อหาคุณภาพด้วยตนเองสำหรับเว็บไซต์รวมถึงข้อความภาพและวิดีโอ - Search engine optimization (SEO):
Optimizing the structure of your website to improve its visibility and ranking in search engines like Google.
การปรับแต่งโครงสร้างของเว็บไซต์เพื่อเพิ่มประสิทธิภาพการเป็นที่รู้จักและอันดับในเครื่องมือค้นหา เช่น Google - User experience (UX) design:
Easy-to-use website creation with a clear information architecture and intuitive interface.
การสร้างเว็บไซต์ที่ใช้ง่ายด้วยโครงสร้างข้อมูลที่ชัดเจนและอินเทอร์เฟซที่ใช้ง่าย - Mobile responsive design:
Mobile-friendly website design for easy access and exploration on mobile devices
การออกแบบเว็บไซต์ที่เหมาะสมกับอุปกรณ์มือถือเพื่อให้ผู้ใช้งานสะดวกและสามารถสำรวจได้ง่าย - E-commerce solutions:
If the website is an e-commerce site It can provide e-commerce solutions such as shopping cart integrations and payment gateway integrations. (but does not include the cost of connecting to a payment gateway)
หากเว็บไซต์เป็นร้านค้าออนไลน์ สามารถให้บริการโซลูชัน E-commerce เช่นการเชื่อมต่อตะกร้าสินค้าและการเชื่อมต่อเกตเวย์ชำระเงิน (แต่ไม่รวมค่าเชื่อมต่อของระบบ) - Maintenance and support:
Ongoing maintenance and support services to ensure the website remains up to date and secure.
บริการซ่อมบำรุงและการสนับสนุนต่อเนื่องเพื่อให้เว็บไซต์อยู่รอบรู้และปลอดภัย - Connect to Social Media:
Can connect to various Social Media such as facebook youtube instagram etc.
สามารถเชื่อมต่อกับ Social Media ต่าง ๆ เช่น Facebook, YouTube, Instagram เป็นต้น เพื่อให้ผู้ใช้งานสามารถแชร์หรือแสดงความคิดเห็นในเนื้อหาของเว็บไซต์ได้โดยง่าย - Tracking systems:
Install various tracking systems such as facebook pixel, google analytics, google search console etc.
ติดตั้งระบบติดตามผลการใช้งานต่าง ๆ เช่น Facebook Pixel, Google Analytics, Google Search Console เป็นต้น เพื่อติดตามและวิเคราะห์ผลการใช้งานเว็บไซต์และการติดต่อกับผู้ใช้งานในแต่ละช่องทาง และปรับปรุงประสิทธิภาพการทำงานของเว็บไซต์ได้อย่างมีประสิทธิภาพ โดยมีการสะท้อนผลและสรุปรายงานการใช้งานเพื่อให้ผู้ใช้งานได้ดูแลและพัฒนาเว็บไซต์ได้อย่างต่อเนื่อง
- Paid advertising:
Paid advertising refers to the practice of displaying ads by paying a fee to a search engine, social media platform or other website. This can include pay-per-click (PPC) ads, sponsored content or display advertising. Paid advertising is a popular marketing strategy that can help businesses to reach their target audience and increase brand visibility. - Audience targeting:
Audience targeting involves identifying and reaching a specific group of people who are likely to be interested in a product or service. This can include demographic information, such as age, gender, and location, as well as interests and behaviors. By targeting a specific audience, businesses can create more effective advertising campaigns that are tailored to their audience’s needs and preferences. - Remarketing:
Remarketing is a marketing technique that involves showing ads to people who have already visited a website or engaged with a brand in some way. This can include showing ads to people who have abandoned a shopping cart or viewed a specific product. Remarketing can be an effective way to re-engage potential customers and encourage them to take action. - Conversion tracking:
Conversion tracking involves tracking the actions that users take on a website or app, such as completing a purchase or filling out a form. By tracking conversions, businesses can gain insights into how users interact with their website and make data-driven decisions to improve their conversion rates. - Ad optimization:
Ad optimization involves continually improving and refining advertising campaigns to increase their effectiveness. This can include testing different ad formats, targeting options, and messaging to identify the most effective combination. By optimizing ads, businesses can improve their return on investment (ROI) and drive better results. - Reporting and analysis:
Reporting and analysis involves measuring and analyzing the performance of advertising campaigns. This can include tracking key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition. By analyzing this data, businesses can identify areas for improvement and make data-driven decisions to optimize their campaigns for better results.
- Keyword research:
Keyword research is the process of identifying the words and phrases that people use to search for products or services on search engines. It involves using tools to analyze the search volume, competition, and relevance of specific keywords to determine the best ones to target for a particular website or business. - On-page optimization:
On-page optimization refers to the process of optimizing the content and HTML source code of a website to improve its ranking and visibility in search engine results pages (SERPs). This can include optimizing titles, meta descriptions, header tags, images, and other on-page elements to improve the website’s relevance and authority for specific keywords. - Off-page optimization:
Off-page optimization refers to the process of building external links from other websites to a website to improve its search engine rankings and authority. This can include tactics such as link building, social media marketing, and content marketing. - Technical optimization:
Technical optimization refers to the process of optimizing a website’s technical structure and performance to improve its search engine rankings and user experience. This can include optimizing site speed, mobile responsiveness, schema markup, and other technical factors. - Content creation:
Content creation refers to the process of creating high-quality, engaging, and relevant content for a website to improve its search engine rankings and user experience. This can include creating blog posts, articles, infographics, videos, and other types of content that provide value to the website’s audience. - Reporting and analysis:
Reporting and analysis involves tracking and analyzing key performance indicators (KPIs) such as traffic, rankings, and conversions to measure the effectiveness of an SEO campaign and identify areas for improvement. This can include using tools such as Google Analytics to monitor website traffic and other metrics, and using data to make data-driven decisions to optimize the SEO strategy.
- Search Engine Optimization (SEO):
The process of improving the visibility and ranking of a website on search engines like Google through optimization of website content, structure, and other factors. - Pay-Per-Click Advertising (PPC):
A digital advertising model where advertisers pay each time a user clicks on one of their ads. PPC can be used to drive traffic to a website, generate leads, or increase sales. - Social Media Marketing (SMM):
The use of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote a brand or product, engage with customers, and drive traffic to a website. - Content Marketing:
The creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. - Web Design and Development:
The process of designing and building a website, including the creation of a visual identity, user experience, and functionality. - Branding and Graphic Design:
The process of creating a visual identity for a brand, including logo design, color schemes, typography, and other design elements. - Video Marketing:
The use of video content to promote a brand, product, or service. This can include videos for social media, websites, and other platforms. - Analytics and Reporting:
The practice of collecting and analyzing data to understand the performance of marketing campaigns and make data-driven decisions. - Conversion Rate Optimization (CRO):
The process of optimizing a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase or filling out a form. - E-commerce Marketing:
The process of promoting and selling products through an online store, including advertising, email marketing, and other tactics.